Find the right accounts
Define your ideal customer, buying committee, and account priorities before increasing outreach.
THE CONSTRAINT
Your sales team needs more than another list of leads.
- The pipeline depends on referrals or founder effort.
- Outreach produces replies without qualified meetings.
- Opportunities disappear between first contact and follow-up.
THE SYSTEM
What connects.
Build the conversation path
Connect email and LinkedIn outreach with relevant content, clear offers, and deliverable inboxes.
Manage the opportunity
Set CRM stages, ownership, qualification rules, and follow-up so the team knows what happens next.
Measure the pipeline
Review qualified meetings, stage conversion, pipeline value, and closed revenue together.
WHAT WE MEASURE
Qualified meetings · Meeting-to-opportunity rate · Pipeline value · Closed revenue
(the method)
Start with the bottleneck.
Build what moves the business.
Diagnose
Find the constraint in acquisition, conversion, retention, or operations.
Build
Connect the pages, channels, CRM, workflows, and measurement the system needs.
Improve
Use real pipeline and customer data to decide what to change or scale.
Operate or transfer
Keep JMI involved or bring the documented system into your team.
BEFORE YOU DECIDE
Useful answers.
What is a B2B revenue engine?
A B2B revenue engine is a connected process for finding target accounts, starting qualified conversations, managing opportunities, and following through to revenue.
Can JMI work with our existing CRM?
The diagnosis reviews your current tools and process first. The implementation plan then defines what to keep, connect, or replace.
What happens before outreach starts?
We agree on the customer profile, offer, qualification rules, infrastructure, and measurement before launching campaigns.
(your next move)