Know the economics
Establish margin, acquisition limits, and the costs behind an order.
THE CONSTRAINT
More sales can hide a weaker business.
- Ad performance looks healthy while contribution margin falls.
- Your store gets traffic that does not convert.
- Growth depends on paying to acquire every order again.
THE SYSTEM
What connects.
Acquire with a testing system
Connect channel strategy, creative testing, and campaign decisions to those limits.
Convert the visit
Improve the path from landing page to product, cart, and checkout.
Build repeat revenue
Connect email, WhatsApp, and SMS lifecycle flows to customer behavior and purchase history.
WHAT WE MEASURE
Contribution margin · Customer acquisition cost · Store conversion · Repeat purchase rate
(the method)
Start with the bottleneck.
Build what moves the business.
Diagnose
Find the constraint in acquisition, conversion, retention, or operations.
Build
Connect the pages, channels, CRM, workflows, and measurement the system needs.
Improve
Use real pipeline and customer data to decide what to change or scale.
Operate or transfer
Keep JMI involved or bring the documented system into your team.
BEFORE YOU DECIDE
Useful answers.
What does the e-commerce growth system include?
The scope follows the bottleneck. It can connect paid media, creative testing, Shopify or other store improvements, lifecycle flows, search, and measurement.
Do you measure more than ROAS?
Yes. ROAS is reviewed alongside acquisition cost, store conversion, retention, and contribution margin so campaign decisions reflect business performance.
Can we begin with our current store?
Yes. We review the store and its data before recommending a rebuild or changes to its conversion path.
(your next move)