Plan the decision path
Map buyer questions, page roles, information hierarchy, and conversion steps.
THE CONSTRAINT
Your website should carry more of the sales conversation.
- Visitors cannot quickly see who you help or what to do next.
- Campaigns send traffic into pages that do not match the offer.
- The website and CRM operate as separate systems.
THE SYSTEM
What connects.
Build the experience
Create responsive pages with accessible navigation, clear content, and focused interactions.
Make the site discoverable
Build crawlable content, metadata, structured data, internal links, and a migration map.
Connect the handoff
Route enquiries into the agreed sales process and verify tracking end to end.
WHAT WE MEASURE
Qualified enquiry rate · Form completion · Organic landing-page performance · Core Web Vitals
(the method)
Start with the bottleneck.
Build what moves the business.
Diagnose
Find the constraint in acquisition, conversion, retention, or operations.
Build
Connect the pages, channels, CRM, workflows, and measurement the system needs.
Improve
Use real pipeline and customer data to decide what to change or scale.
Operate or transfer
Keep JMI involved or bring the documented system into your team.
BEFORE YOU DECIDE
Useful answers.
Which platforms does JMI work with?
JMI works with Shopify, WordPress, landing page platforms, and custom web applications. The choice follows the editing, integration, performance, and operating requirements.
Is search planning included in the build?
The build plan includes page intent, technical search requirements, metadata, internal linking, and redirects when URLs change.
Can the site support multiple languages?
Yes. English, Arabic, French and German use dedicated pages, localized forms and reciprocal language links. Arabic also needs RTL review.
(your next move)