10 Unconventional Lead Generation Ideas to Boost Your Business

Asa business owner, you know how important lead generation is to your success. But with so many strategies and techniques out there, it can be hard to know where to start. That’s why we’ve put together this list of 10 unconventional lead generation ideas to help you boost your business and take your success to the next level.

At JMI, our team of experts is committed to helping businesses thrive in the digital age. As a leading digital agency, we understand the importance of generating high-quality leads to drive sales and growth. That’s why we’ve put together this comprehensive guide on unconventional lead generation ideas that are sure to give your business a boost. So whether you’re a startup or a seasoned business, Just Mention It to JMI and we’ll help you take your lead generation efforts to the next level.

Host a Virtual Event:

In today’s digital age, hosting a virtual event can be an excellent way to generate leads and build brand awareness. Whether it’s a webinar, a Q&A session, or a virtual conference, hosting an event can help you connect with potential customers and showcase your expertise.

Create a Referral Program:

Word of mouth is one of the most powerful marketing tools out there, and creating a referral program can help you harness its power. By incentivizing your current customers to refer new business to you, you can generate a steady stream of high-quality leads and boost your business in no time.

Leverage the Power of Video:

Video is an increasingly popular and effective medium for lead generation. By creating engaging and informative videos that showcase your products or services, you can capture the attention of potential customers and drive them to your website or landing page.

Offer a Free Trial or Demo:

Giving potential customers a chance to try your product or service for free can be a great way to generate leads and build trust. By offering a free trial or demo, you can show potential customers what you have to offer and encourage them to make a purchase.

Partner with Other Businesses:

Partnering with other businesses in your industry can be a great way to generate leads and build brand awareness. By working together to create content, run promotions, or co-host events, you can tap into each other’s audiences and generate high-quality leads.

Launch a Social Media Contest:

Running a social media contest can be a fun and effective way to generate leads and engage your audience. By offering a prize or incentive to the winner, you can encourage your followers to share your content and spread the word about your business.

Use Interactive Content:

Interactive content, such as quizzes, surveys, and assessments, can be a powerful lead generation tool. By offering something of value in exchange for a potential customer’s contact information, you can capture leads and build a database of high-quality prospects.

Create Gated Content:

Gating your content, such as e-books, white papers, and guides, can be an effective way to generate leads and build your email list. By requiring potential customers to enter their contact information in exchange for access to your content, you can capture leads and build a database of highly engaged prospects.

Use Personalization:

Personalizing your marketing messages and content can be a powerful way to generate leads and build trust. By tailoring your messages to the individual needs and interests of your potential customers, you can capture their attention and encourage them to take action.

Get Involved in Local Events:

Participating in local events, such as trade shows, charity events, and community gatherings, can be a great way to generate leads and build your brand. By networking with potential customers and showcasing your products or services, you can generate high-quality leads and build lasting relationships in your community.